AXEM Sports

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The event has been lauded as a most successful sports event in Bahrain.

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This event introduced a new concept of sports in kingdom of Saudi Arabia.

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Hail Rally was a two weeks successful mega event that brought Saudi Arabia on the International map of Rally Challenges

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Axem Soccer6, Casablanca, Morocco

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Co-ordination with all service and product suppliers including PR, advertising and sales promotion agencies and negotiating the most competitive prices, providing a quality control service and establishing protection measures.

  • Evaluation: AXEM Marketing uses the extensive skills of specialized companies, in the provision and interpretation of sponsorship data, to design client-specific evaluation strategies, enabling sponsors to measure and assess the impact of their sponsorships.
  • Integrated Measurement: Designed according to the client’s objectives, target groups and budgets. Set in the context of competitor activity. Designed to ascertain the full impact of the sponsorship, including sponsor awareness, impact on brand image and perceptions, effect on purchase intention and brand preference.
  • Evaluation Against Objectives: Each client has a different set of objectives. A vital part of the evaluation process is to ensure that the sponsorship is gauged against these objectives.
  • Media Measurement: TV coverage and audience measurement. Sponsor TV exposure analysis using computer-assisted VCR’s to determine on-screen legibility and presence. Press evaluation that places a value on sponsor exposure.
  • Future Development Advice: Using the research data, we provide a detailed, documented review of the sponsorship activity together with recommendations for future improvements and amendments, to ensure a client’s sponsorship continues to thrive.

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