AXEM Sports

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The event has been lauded as a most successful sports event in Bahrain.

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This event introduced a new concept of sports in kingdom of Saudi Arabia.

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Hail Rally was a two weeks successful mega event that brought Saudi Arabia on the International map of Rally Challenges

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Axem Soccer6, Casablanca, Morocco

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Planning & Recommendation


AXEM offers expert, objective and creative advice on all aspects of a client’s sponsorship activities. We provide pre-project assessment and planning, and rights negotiation, the preparation of operational plans and recommendations for marketing and communications strategies. Typical projects include:

  • Sponsorship Portfolio Analysis: Consideration of existing and potential sponsorships in relation to client objectives and budgets.
  • Proposal Assessment and Sponsorship Selection: Development and application of specific selection criteria, evaluation and sponsorship analysis, assessment of opportunities, recommendations on event selection and/or creation to meet objectives.
  • Business Deal Negotiation: Development and handling of contract negotiations for rights packages, including sponsor benefits performance criteria, guarantees, renewal options, ambush protection measures etc.
  • Pre-Event Planning: Preparation of operational and management blue-prints.
  • Marketing Communications strategy: Strategies for leveraging a sponsor’s rights package, including internal and external campaigns using sales promotion, merchandising, public relations, advertising, and other marketing channels to maximize sponsorship return.
  • Sponsorship Audits: Assessment of existing sponsorship portfolio against goals. Analysis of success/failure of sponsorship, and Recommendations on how to improve results.
  • Federation and Rights Owner Include: Venue Selection, Rights Package Formulation, Sales Proposals and Communication Plans and Time Lines.

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