AXEM Sports

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The event has been lauded as a most successful sports event in Bahrain.

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This event introduced a new concept of sports in kingdom of Saudi Arabia.

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Hail Rally was a two weeks successful mega event that brought Saudi Arabia on the International map of Rally Challenges

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Axem Soccer6, Casablanca, Morocco

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Our Mission


Using imagination, creativity and energy, our mission is to leverage the unparalleled power of Axem's worldwide resources, capabilities and assets to the benefit of our clients, customers and partners in the areas of sports, entertainment and media. Our core values include:

  • Integrity
  • Maximizing Investment Value
  • Teamwork
  • Open and Honest Communication
  • Client and Customer Focused

Our mission is to provide an unrivalled service and the ‘best independent’ advice, based on the following approach:

  • Planning – defining the strategy
  • Recommendation - providing the solution
  • Implementation – managing the delivery
  • Marketing – leveraging the potential
  • Evaluation – measuring the impact
  • Control – monitoring the misuse of rights

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